Professional generalist

I draw upon my range of experience across disciplines to inform my design and strategy practice. Curiosity is the thread that unites these skills.

From my social science foundations in education through a user-focused career of 16 years, I understand what you need. I understand what your customers want and the storytelling that will move them, and I can help keep you pointed in the direction of your north star.

Emotional Intelligence

Much of my most critical success in design goes unseen from the outside, but very much felt by those on the inside. I’m exceptional at peopling. Whether it means engaging stakeholders to be heard or seen, leading teams toward a shared vision, or supporting individuals in their growth, I’m the connective tissue.

Quick picks:

  • Leader and organizer of LGBTQIA+ employee networking group for 1000-head count company

  • Frequent hand-raiser in culture-building initiatives

  • Feedback from my colleagues via their recommendations

User Experience and User Interaction

I serve both in a consultative role on design teams as well as a maker role who dives in and develops the artifacts we need to move projects forward. I do zone diagramming and content modeling, wire-framing, user flows, and many other prototyping efforts that allow us to learn, iterate, repeat.

Quick picks:

  • Prototype app design for a successful beauty industry pitch (available upon request)

  • Digital experience creative concepting for health and wellness new business leads (available upon request)

Content Development and Copywriting

From ad copy or social media content, web and UX writing, to long-form pieces and white papers. I’ve honed this skill across platforms and industries over the past 16 years.

Quick picks:

  • Medium articles (here or here)

  • Website content (here + other not-public examples available)

  • Newsletter content design and governance for Gavi’s Need To Know series beginning June 2020

  • Health and beauty app content development (available upon request)

  • 2 books published by HarperCollins and a successful blog that accompanied them

Workshop Facilitation

Designing and leading engaging workshops is one of my favorite things to do. With 10+ years of event planning expertise under my belt, I’m extremely organized and attuned to participants’ experience. I know how to plan ahead for the sometimes surprising directions things might go.

Quick picks:

  • Strategy kickoff facilitation for a US-based bancorporation that spans 5 affiliate brands across the the country

  • Alignment and jobs-to-be-done workshops for tech, education, banking/finance, and other industries

Strategic Communication

I’ve had nearly 10 years of experience with messaging complex and challenging subjects. I fine-tuned this skill through time, when I served as an executive leader in a community organization to when I worked within a medical school that always walked a fine line in all comms endeavors.

Quick picks:

  • Executive leadership and change management for Austin’s largest farmers’ market group

  • Condensing years of systems design work and political considerations into simple Twitter threads all the stakeholders could agree upon

Information Architecture

I’m a categorization and organization nerd for life. I love understanding the mental models surrounding a user journey and designing intuitive pathways to navigating a website or app. I’ve been doing this well since before I knew there was even a name for this skill.

Quick picks: